Click to Call: Giving Voice to Online Transactions
eStara’s Click to Call is an innovative tool that allows customers to initiate telephone calls from their PC directly to a sales or service rep – or to request an immediate callback from an appropriate agent. Contact may be initiated via any online medium, including websites, emails and interactive ads. eStara’s market-leading technology enables companies to leverage their existing PSTN infrastructure and integrate it seamlessly with their online channel. This paper will explain why Forrester Research identified click to call technology as one of the “Twelve Technologies That Will Transform Online Retail” and why leading marketers in a range of industries are embracing this innovative way of bridging the old (PSTN network) and the new (IP networks) for their benefit – and for the good of their customers.
Best Practices to Drive More Sales, Better Customer Service with Proactive Chat
eStara Click to Chat is an enterprise-level chat solution that allows companies to proactively engage customers throughout the online transaction process to boost sales and enhance service and support. Leveraging eStara’s robust platform, companies can improve customer satisfaction and increase contact center productivity by deploying chat at the most appropriate times. This white paper entitled "eStara Click to Chat: Best Practices to Drive More Sales, Better Customer Service with Proactive Chat" will explain best practices for deploying online chat, an overview of features and capabilities unique to eStara’s offering, and an example of how a top 10 financial services company is optimizing its online service using eStara Click to Chat.
Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way
Marketers, publishers and agencies are rediscovering a tool for quantifying leads and proving ROI to their clients …the telephone. While businesses have long recognized the power of voice for closing sales, traditional call measurement solutions made it cost-prohibitive for marketers to use the phone to track campaign effectiveness for small to medium sized businesses. However, new technology has finally made call tracking affordable and scalable to the needs of both national and local advertisers.
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