Delivering Quality Leads to Platform Neutral Advertisers

In sorting through the myriad of local search options, advertisers are becoming less concerned with where leads are coming from, and more focused on quality.  As such, marketers and media companies are increasingly tasked with finding the best venues for their small business advertisers, and tracking results across channels and delivering maximum ROI.  

With so much at stake, local search publishers are evaluating every option for lead generation for their advertisers to combat the risk of  losing business to a growing list of local and national competitors. 

See host John Federman, CEO of eStara, and industry thought leaders Matt Booth of the Kelsey Group and Robyn Rose of Idearc Media, in this free Webinar titled “Delivering Quality Leads to Platform Neutral Advertisers”  to learn more about local search trends and best practices for delivering leads to local advertisers.

 

Click here to view this Webinar.

 

 

How Online Conversations Drive Offline Sales

Online retailers face extremely competitive market conditions. They are responsible for aggressively growing sales while conversion and shopping cart abandonment rates hold steady. Companies need to get smarter about web site visitors, and are taking aggressive steps to optimize every visit in order to increase sales conversion, improve customer loyalty and reduce web site abandonment.

Best-in-class retailers recognize that services like click to call and click to chat can turn browsers into buyers by connecting consumers with sellers using the right form of contact based on individual sales or support needs. Many retailers are utilizing eStara’s Click to Call and Click to Chat as a bridge between online and offline channels to ensure continuity in customer experience, and are realizing immediate benefits, such as increased sales conversion rates and shortened call handle times. 

View this recording of Sucharita Mulpuru, Senior Analyst, Retail at Forrester Research, and John Federman, CEO of eStara, as they explore online retail conditions where live support often makes a difference and how retailers can pull customers back from the brink of abandonment.

 

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Close the Deal: Best Practices for Online Conversations

Because financial services transactions are increasingly valuable and complex, online buyers are demanding sophisticated support and faster response to inquiries before completing a purchase, or an application. Those tasked with building better financial services sales sites are seeking flexible and scalable solutions to increase sales conversions, reduce website abandonment and improve the customer experience.

Multi-channel solutions are effective ways for companies to reach Web consumers. Forrester analysts believe that click to call is an “effective way to reach out to Web site visitors and engage them in a conversation. Retailers are starting to use this technology within shopping carts. Financial services firms are also joining the fray… eStara is a leader in click-to-call”. ("Ten Ways to Build a Better Financial Services Sales Site", Forrester Research, Inc., November 2006).  

View this recording of Brad Strothkamp, Senior Analyst at Forrester Research, and John Federman, CEO of eStara, as they discuss best practices for deploying proactive Click to Call and Click to Chat solutions. 

 

Click here to view this Webinar.