eStara Site Survey is a fully hosted enterprise feedback management solution that allows for the collection of real-time customer feedback from any online medium.  Site Survey gives companies the ability to analyze and improve the effectiveness of a Web site by asking for customer opinions about the online experience. This allows companies to refine site usability and fix problems that could lead to abandonment and customer frustration in the future.

Using rules-based triggers, such as time spent on a page, companies can engage customers with Site Survey to have them offer feedback about their web experience.

 

Site Survey, combined with eStara’s reporting and analytics tools in WebCare, is an ideal tool for optimizing and refining specific product pages, promotional offers and customer support pages.  With eStara Site Survey, companies can:

 

·          View the exact page where a customer was having difficulty and decide to offer feedback

·          Route responses to the most appropriate department to determine the best response/escalation path

·          Offer customer support via a Click to Call or Click to Chat button embedded within the survey

 

Site Survey buttons can be provisioned through WebCare, where access to survey results is available in real-time.  Additionally, companies have the flexibility to customize survey GUIs to adhere to their own branding.

 

Data from Site Survey results can be aggregated across company sites, or by department, to offer insight into larger user experience trends and continually enhance website usability and experience.