Click to Call offers value far beyond a traditional inbound phone call. eStara provides a complete set of capabilities to help businesses integrate their online and voice channels.  Click to Call features include:

Real-time Provisioning, Reporting, and Analysis

eStara's self-service web portal, WebCare, allows users to manage every aspect of their Click to Call deployment to:

• Instantly provision new Click to Call buttons, VoiceCards, and Call Tracking numbers
• Track and analyze call volumes, costs, and patterns through powerful reporting capabilities
• Provide a real-time dashboard for an at-a-glance view of key usage graphs
• Optionally, change the graphical look of Click to Call to match corporate branding

Extended Contact and Collaboration

• Cross-channel data passing:  Display contextual information from the caller’s Web session to any sales or service agent. This is an advantage of Click to Call over regular phone calls, because this data enables agents to close sales more effectively and reduce costs by handling calls in less time. Customers also benefit because they do not need to start from scratch and explain their needs or repeat data already entered online. eStara's PagePush is a bi-directional collaborative capability that allows agents to push informational Web pages to the caller’s browser in real-time during their conversation. eStara holds a U.S. patent for its IP-based technology, and no other hosted click to call service offers this capability.
• Integrated online text chat:  Engage customers with eStara's Click to Chat. Click to Chat is a fully-hosted service that is tightly integrated with Click to Call, sharing the same real-time reporting and provisioning, online survey, and collaboration tools. eStara's Click to Chat allows for seamless escalation to a voice session.
• VoiceCards:  eStara's VoiceCards allow for Click to Call buttons to be embedded within an email signature to enhance email marketing campaigns.
• Online Surveys:  Create and manage custom online surveys to gather automatic and immediate feedback from customers about their experience using Click to Call.

Comprehensive Call Management

• Hours of Operation:  Display Click to Call buttons only during specific hours of operation.
• Proactive deployment:  Control precisely when and where Click to Call buttons appear based on context such as time spent on a specific website page, product viewed, cart value, or customer status – or offer a “before you go” button if the customer navigates away from a key page.
• Dynamic call routing:  Route Click to Call callers transparently to a specific call center or sales/service agent based on a wide variety of parameters such as the caller’s geographic location or the time of day.
• Automatic IVR routing:  Improve customer satisfaction by letting the user skip through complex voice-response menus.
• False Call Prevention:  Reduce any potential for call abuse by relying on the sophisticated and patent-pending false call prevention technologies eStara has built into Click to Call. This includes the ability for call recipients to flag a received but unwanted call and fully automated mechanisms that proactively prevent the connection of certain calls based on monitoring of complex usage patterns.
• Customized Audio Messages:  Deliver a custom audio message to the customer at the beginning of a Click to Call call.  This has been a popular branding tool for customers wishing to include a sales, marketing, or customer service message.  In addition, Click to Call automatically provides a brief “whisper” message to call center agents to inform them of the source of incoming calls.

Worldwide Availability

eStara's Click to Call user interface is available in 20 languages, and is backed by eStara's robust IP telephony network, which connects calls around the globe in 113 countries.