Driven by proven VoIP (Voice over Internet Protocol) technology, eStara’s Call Tracking is the first product to bring the low cost, reliability and scalability of VoIP to the call tracking and monitoring market.  

With eStara’s solutions, call tracking enables companies to track accurately every inbound telephone response to print and online campaigns and listings.  In addition, eStara’s Call Tracking lets publishers introduce 'pay for performance' models that advertisers are demanding.

Among the many unique advantages of call tracking:

• Unlike traditional switch-based providers, eStara offers a large inventory of local phone numbers that cover 80% of the U.S., in addition to national toll-free lines.  Publishers can provide the local presence that is critical for local businesses.

• Because a VoIP based solution is cost effective, eStara’s Call Tracking is affordable for use in every campaign – or for all advertisers -- as a value-added differentiator.

• Real-time self-service provisioning lets publishers instantly add local and toll-free numbers for new advertisers or new campaigns without the long wait required by traditional call tracking providers.