Bridging the Gap Between Online Conversations and Offline Sales

 

Senior Retail Analyst and eStara to Host Webinar on Transitioning Customers Between Online and Offline Channels

 

Who:    Sucharita Mulpuru, senior analyst, Retail at Forrester Research, and John Federman, CEO of eStara 

 

What:   Retailers with an online presence are tasked with aggressively growing sales while competition for buyers becomes more intense.   Companies are getting smarter about Web site visitors, and are taking aggressive steps to optimize every visit in order to increase sales conversion, improve customer loyalty and reduce abandonment rates.

The most innovative retailers are turning to solutions such as Click to Call and Click to Chat to deliver a continuous customer experience across online and offline channels, and are realizing immediate benefits, such as increased sales conversion rates and shortened call handle times.

Join Mulpuru and Federman for a Webinar entitled “How Online Conversions Drive Offline Sales,” to gain insight into emerging trends and challenges in buyer behavior  and to learn how advanced Click to Call and Click to Chat can drive immediate business benefits..

 

When: Wednesday, May 9, 2007

            1:00 p.m. - 2:00 p.m. EST

 

Where: Online – To register, please visit: https://www.gotomeeting.com/register/682039748

 

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and SuperPages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.

 

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

 

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