Delivering Quality Leads to Platform Neutral Advertisers Webinar
eStara, Idearc Media and Kelsey Group Discuss Strategies to Deliver High-Quality Leads to Advertisers
Reston, VA (August 6, 2007) –
Who: John Federman, CEO, eStara
Robyn Rose, Vice President of Internet Marketing, Idearc Media Corp.
Matt Booth, Senior Vice President and Program Director, Kelsey Group
What: Advertisers have learned a valuable lesson from search engine advertising: it’s not about the quantity of leads received - it’s the quality of them. As the local search landscape continues to explode, advertisers are now searching for ways to capitalize through a profitable marketing channel. This leads marketers and media companies to search for effective tools and methodologies to execute successful online advertising campaigns in a relatively new marketing channel.
In the ROI-focused local search space, marketers and media companies are increasingly tasked with finding the best marketing channels for their small- to medium-sized business advertisers, track results across channels and deliver maximum return on investment. Local search publishers are evaluating every option for lead generation for their advertisers to combat the risk of losing business to a growing list of local and national competitors.
Please join host John Federman, CEO of eStara, and industry thought leaders Robyn Rose of Idearc Media and Matt Booth of the Kelsey Group for a free Webinar on Aug. 16 at 1:00 p.m. EST titled “Delivering Quality Leads to Platform Neutral Advertisers” to learn more about local search trends and best practices for delivering high-quality leads to local advertisers.
When: Thursday, Aug. 16, 2007
1:00 p.m. - 2:00 p.m. EST
Where: Online - For more information, please visit: https://www.gotomeeting.com/register/924308456
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com® , Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.
About eStara
eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Autobytel, Continental Airlines, Cox Newspapers, DaimlerChrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.
# # #
CONTACTS:
Dan Obregon
eStara
703-648-8281
dan@estara.com
Mike Kaplan
fama PR
617-758-4156
estara@famapr.com
Jannie Luong
Idearc Media Corp.
972-453-3916
jannie.luong@idearc.com
Company