eStara Hosts Free Webinar on Best Practices for Deploying Click to Call and Click to Chat

 

Industry Experts to Investigate Multi-Channel Strategies that Boost Online Conversion Rates

 

Who:    Brad Strothkamp, senior analyst, Forrester Research and John Federman, CEO, eStara 

 

What:   Because financial services transactions are increasingly valuable and complex, online buyers are demanding sophisticated support and faster response to inquiries before completing a purchase, or an application. Those tasked with building better financial services sales sites are seeking flexible and scalable solutions to increase sales conversions, reduce website abandonment and improve the customer experience.

Multi-channel solutions are effective ways for companies to reach Web consumers. Forrester analysts believe that click to call is an “effective way to reach out to Web site visitors and engage them in a conversation. Retailers are starting to use this technology within shopping carts. Financial services firms are also joining the fray… eStara is a leader in click-to-call”. ("Ten Ways to Build a Better Financial Services Sales Site", Forrester Research, Inc., November 2006).  

Join Brad Strothkamp, Senior Analyst at Forrester Research, and John Federman, CEO of eStara, as they discuss best practices for deploying proactive Click to Call and Click to Chat solutions.

 

When: Wednesday, March 7, 2007

            1:00 p.m. - 2:00 p.m. EST

 

Where: Online – To register, please visit: https://www.gotomeeting.com/register/490210179

 

 

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and SuperPages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.