Consumers are becoming harder to engage through traditional online advertising.  As such, interactive agencies and marketers are challenged to create unique customer-centric experiences that engender interaction with customers, move them across channels and effectively deliver  results..

 

Based on industry leading click to call and call tracking technology, eStara’s Click Suite for Interactive Marketers provides the tools to build more interactive and engaging campaigns while extending the reach and accountability of Web analytics to offline channels, and delivers holistic, multi-channel performance metrics.

 

Click Suite for Interactive Marketers is a turnkey solution that helps agencies create, track and monitor phone leads generated by search engine marketing, banner ads, directory listings, email and viral marketing campaigns.  The suite’s features include:

Click to Call: lets agencies integrate voice into emails, banners, micro sites and other promotional activity for increased engagement and results.  

 

Call Tracking: enables marketers to provision unique toll-free and local telephone numbers, in real-time, to track phone calls from all media, including online, print, television and radio.

 

Dynamic Number Replacement (DNR): allows advertisers to have unprecedented insight into where leads are being generated.  DNR allows marketers to track phone calls down to the keyword and search engine that delivered the call.

 

Dynamic Call Routing: with dynamic call routing, calls generated by either click to call or call tracking can be routed based on any number of variables, including location of caller, hours of business operation, ad listing, etc.  National brands can distribute leads to local franchises or call centers by geo-targeting where inbound calls are coming from, plus eStara’s find me/follow me capabilities route calls to multiple phone lines to guarantee no lead goes unanswered.

 

Automated Outbound Calling: send branded messages to hundreds of prospects with the click of a button. 

 

Interactive Content Delivery: tie online video and interactive campaigns to the phone for a truly unique ad experience.

 

Real-Time Reporting and Provisioning: eStara’s WebCare customer service portal provides up to the minute dashboard reporting of campaign results, and allows marketers to change campaigns on the fly, and conduct A/B and multivariate testing of campaigns.

In addition to these features, eStara’s seasoned professional services team offers counsel on template design and best practices guidelines for implementation.

 

Want to learn more?

 

Click here to see how Jenny Craig uses eStara's Click to Call to deliver telephone leads to local franchises directly from its corporate site.

Click here to learn how one major European car manufacturer combined eStara's technology with online video to create a truly memorable viral marketing campaign.