The success of online business is all about connecting buyers and sellers.  As the sheer number of directories, IYPs and search options increases, proving value to local advertisers becomes harder and harder. eStara's Click Suite for Local Search combines the priority of proving ROI with industry leading technology for a solution designed to maximize the effectiveness of online advertising. 

 

Click Suite for Local Search is an integrated solution which includes:

 

      Click to Call: lets online buyers transition seamlessly within the context of their online session into immediate telephone or PC-based voice contact with businesses. Website visitors, email recipients, or viewers of a banner ad simply click a Click to Call button, select PC-to-phone or phone-to-phone, to connect in real-time with your sales or customer service agents.

 

      Call Tracking: the first call tracking product to bring the low price, reliability and scalability of VoIP to the market.  eStara's call tracking is a practical tool for tracking inbound phone response to online and offline campaigns, directory listings and advertisements.  Call Tracking provides both toll free and local numbers for advertisers.

 

      Save & Send:  eStara's latest enhancement allows consumers to save or share an advertisement in whichever electronic format desired - on the desktop, the Web or mobile device - predisposing them to make repeat purchases from preferred merchants, while providing publishers the ability to measure and deliver ROI more effectively.

 

      Call Recording:  allows businesses the option to record inbound calls for agent training purposes and to improve customer service.

 

      Dynamic Call Routing:  makes sure local advertisers get local leads by geo-targeting where inbound calls are coming from, plus eStara’s find me/follow me capabilities route calls to multiple phone lines to guarantee no lead goes unanswered. This enables publishers to route calls to multiple advertisers participating in auction-based or pay-per-call programs.

 

      Form to Phone: delivers qualified leads to sellers in real-time, and generates faster responses.  Leveraging text to speech, eStara translates text or form based data into a voice call and routes it to the appropriate franchise, dealer, branch, connecting the buyer with the seller immediately over the phone. Using eStara’s Form to Phone, one automotive market place generated 50 percent improvement in contact rates and increased closing rates by as much as 200 percent.

 

      Audio Clips: allows businesses to create their own branded voice messages for consumers, which can be embedded within any online medium, including Web sites, emails and directory listings.

 

Additionally, eStara’s technology allows for dynamic call routing based on advertiser location, and real-time provisioning of any Click Suite capability. eStara’s real-time reporting features also make it easy for publishers to respond to advertiser concerns about ROI.