Local search is evolving.  It's no longer enough for directories and search engines to simply offer text listings for local advertisers, and hope that buyers will find them. 

Increasingly, search engines and online yellow pages are tasked with delivering targeted leads to their advertisers to increase sales. As such, they have emerged as significant centers of commerce for local merchants and service providers. Local media providers must deliver a user experience that entices consumers to keep coming back for their local search needs. 

With eStara's Click to Call and Call Tracking, publishers can accurately track every inbound telephone response to their print and online promotional campaigns.  This means they can demonstrate ROI to advertisers in a way not previously available and create new revenue models, such as pay per call, to up-sell existing advertisers.

eStara's Click Suite for Local Search offers an integrated suite for tracking and measuring local ad effectiveness.

The Kelsey Group found that 70% of Americans are using the Internet as their primary source for finding local businesses.  However, they also state that while local businesses recognize the power of the web to deliver leads, an overwhelming majority of businesses prefer phone over email when it comes to closing a deal.

eStara's local media solutions help leading online directories and search engines generate quality leads for their advertisers and prove ROI across any online or offline medium.  Through a network of leading publishers and agencies, eStara’s local media solutions power more than 20 million local ads across the globe.