Because financial services transactions are increasingly valuable and complex, online buyers are demanding sophisticated support and faster response to inquiries before completing a purchase, or an application. Those tasked with building better financial services sales sites are seeking flexible and scalable solutions to increase sales conversions, reduce website abandonment and improve the customer experience. Multi-channel solutions are effective ways for companies to reach Web consumers. Learn about best practices for deploying proactive Click to Call and Click to Chat solutions by downloading the archived webinar "Close the Deal: Best Practices in Online Conversations", presented by Brad Strothkamp, Senior Analyst at Forrester Research, and John Federman, CEO of eStara.