For most enterprises, online sales conversion is the weakest link in the sales process.  Overall conversion rates for turning Web site browsers into buyers hover around 5% across industries.  Even a modest 0.5% gain in sales conversion rates can lift online sales by 10% and profits exponentially. 

The challenge for online sellers is maintaining share of mind, and ultimately share of wallet with every browser that comes to the Web site.  Knowing that consumers look for brands they trust, whether on the web or in a physical storefront, eStara helps companies to extend their brands across channels to help convert browsers to buyers.

By offering a seamless transition between channels, and a means for engaging customers proactively, eStara delivers more qualified leads, and subsequently drives higher sales conversion rates than traditional contact methods, such as email or conventional phone calls. 

Leading companies across several industries – including retail, travel and financial services -- are leveraging eStara’s solutions to increase online sales conversion by as much as 100% compared to standard inbound calls.

Both analysts and customers agree, eStara’s solutions are ideal for boosting online revenue to:

• Increase purchase potential: Compared with other inbound channels, companies using Click to Call report significantly higher close rates.   Continental Airlines reported that Click to Call interactions are twice as likely to result in flight bookings compared to other inbound calls handled by reservation agents.

• Provide preferred channel:  The reach of the internet has not displaced the ubiquity and personal nature of the telephone for completing transactions.  According to one analyst report, 73% of consumers who have used phone-based customer service said they were satisfied or very satisfied with the service, while only 49% of FAQ users and 53% of site search users said the same.

• Alleviate security concerns:  Up to one third of Web shoppers are still reluctant to provide credit card numbers online.  Click to Call has been proven to increase sales at the "moment of truth", when an online customer is asked for credit card information, by providing the opportunity for a sales agent to collect the information by phone.