Consumers rely on the web for an increasing array of activities from shopping and applying for credit cards, to booking hotel rooms and buying cars.  As product and service purchases become more complex, and transaction sizes increase, customers are demanding personal and customized online experiences.  In an online world filled with choices, brand loyalty has become increasingly difficult to capture.

These customers are not only more valuable, but more costly to lose.   Therefore, servicing them effectively throughout the buying cycle has never been more important.  Nimble and successful companies engage customers proactively based on their individual sales and support needs to minimize abandonment and maximize sales conversions.

The world’s most trusted brands rely on Click to Call and Click to Chat from eStara to provide their customers the right form of contact, at the right time.  eStara’s intelligent customer contact solutions yield a number of benefits including:

Increased Online Sales Conversion

 

Reduced Website Abandonment

 

Improved Customer Loyalty

eStara leverages its experience to provide best practice guidelines so companies can maximize ROI while offering consumers the right channel of contact.  For complex, high-value transactions, analysts and customer surveys have shown consumers have an overwhelming preference for the voice channel, while routine tasks like learning how to reset a password or finding self-help documentation are best handled by other channels, such as live chat. eStara’s integrated tools include Click to Call as the primary contact channel when the goal is to increase online sales, and Click to Chat for management of customer service inquiries.