eStara’s mission is to deliver contact that converts for those charged with driving online sales for their business.  More than 350 global enterprises are using eStara’s Click to Call, Chat and Call Tracking to increase sales conversion, reduce website abandonment and improve customer experience. Because online transactions are becoming more and more complex, these solutions must be flexible and scalable.   eStara strives to connect buyers and sellers with the right form of contact at the right time to ensure customer satisfaction and loyalty.

 

Leading brands including Continental Airlines, DaimlerChrysler and SuperPages.com have trusted eStara’s service because of its flexibility, scalability, reliability and ability to convert.  Due to its technology innovation and unparalleled customer support, eStara has become an industry leader in proactive contact solutions that bridge the gap between online and offline transactions.

For complex, high-value transactions, eStara’s Click to Call offers online customers the chance to speak directly with a customer service representative through their PC, or by entering in their phone number for an immediate call back.  For general customer service inquiries, eStara’s Click to Chat fits the bill. Using proprietary cross-channel data passing technology,  eStara’s hope is to ensure a continuity of experience for online customers as they transition from the Web to a phone or chat session, and provide contact center agents with a 360° view of the customer’s online activity to prevent the customer from having to “start all over again” and help complete the sale.

 

In October, 2006, eStara was acquired by ATG (Art Technology Group, Inc., NASDAQ: ARTG) to enhance ATG's market leading e-commerce offerings and expand the company's OnDemand business.  eStara now operates as a wholly-owned subsidiary of ATG.